Theodora Varsamis

Marketing and Promotions

Ms. Varsamis is the Promotions Coordinator for the New York office of Lufthansa German Airlines and a liaison with the company’s central departments in Frankfurt and Public Relations.

She plans and monitors the company’s promotional budget and negotiates with external agencies and develops promotions in support of strategic goals.

Ms. Varsamis also monitors competition and market trends, initiates necessary activities and maximizes Return on Investment of Lufthansa Sales Support and promotional activities by developing and implementing effective sales support tools and appealing measurable promotions.